T-Mobile Wireless News and Events
Following the 4G trend, T-Mobile has started expanding their new network in all United States. They have started offering sweet packages along with the popular Android Smartphones so that they can focus and attract the next generation of mobile Internet users.
T-Mobile has announced many products and plans considering the demand and need of an individual or a family. The popular products that they have launched are the Android Smartphones including popular Samsung Galaxy Tab, T-Mobile Comet, Google Optimus T with LG, MOTOBLUR with Motorola Defy, etc. Support from Google for its popular services such as YouTube, Gmail, Google Maps and thousands of Android apps are the key factors that might appeal the consumers to join T-Mobile. Most of the Smartphones are packed with long term plans and with an agreement to pay monthly payments. T-Mobile has also slashed its Apple iPad’s prices with longer contract term.
To market their products they have teamed up with famous TV personality and the author Khloé Kardashian, to show the benefits of these Smartphones in every user’s day to day life. They have upgraded their network technology to enhance the mobile Internet data transmission and video calls. T-Mobile has started the international roaming service for data and voice transmission for more than 200 countries. To reach more than 200 million people in US, T-Mobile has planned their expansion in more than 100 major cities and other cities as of now.
T-Mobile is on a quick move to implement NFC (Near Field Communication) technology that will allow cash transfers through Smartphones instead of credit cards. They are soon deploying a service that will block all the incoming calls when the phone is in a moving car. They have also started FamilyWhere service, which will help them to locate their child and family by means of computer o mobile phone.
All these advanced technological moves, gives an indication that T-Mobile is becoming a stronger player and is planning its dominance over the mobile Internet market.Customer Service Awards
The best customer award has been once again retained by T-Mobile competing closely with Verizon in United States. The customers voted the real and helpful customer representative rather than an automated machine.
This is not the first time for T-Mobile, they have received many appreciations and awards for their customer service in the past, through the survey conducted by JD Power and Associates. Out of 1,000 points, 739 points are the industry satisfaction standard threshold. T-Mobile scored 758 points followed by 743 points by Verizon. Sprint and AT&T failed to achieve the benchmark points mainly due to their numerous complaints for their iPhone and network coverage. They scored 731 and 729 points respectively.
The survey showed that the Subscribers facing automated machine and web based applications for their issues, were unhappy whereas, the subscribers who actually spoke to the representative at the store or on phone were amongst the most satisfied customers.
This survey is conducted every year end and it is conducted amongst mid-size business owners and home bases business owners. Many factors are considered such as customer experience, promotions, cost of service, billing, sales representatives and network coverage.
This shows that T-Mobile have differentiated themselves by increasing customer satisfaction and service. In today’s competition call quality, reliable coverage and performances are the key service areas to concentrate.
