Beating the Competition
When Sprint purchased Nextel in 2005 for $35 billion, it became the number 3 telecom company in America. Further, the relationship that is shared between Sprint and Clearwire for the present wireless broadband eco-system was an example of a most intriguing of opportunities.
In order to stay alive and maintain their position against AT&T and Verizon, especially their 4G LTE service, Sprint has developed new business strategies to promote their 4G EVO technology. They still decide to stick their old strategy of being ‘Just Another Carrier’ and they always focused on their performance and quality of service. To become prominent in the market they have launched simple and flexible plans for business consumers and individuals.
The vice president of Sprint, Tim Donahue said that their competitors cannot match with their network asset as it is the best convergence solutions, to expand their 4G footprints and wide portfolio of devices and business products. Their value and the competitive prices for the packages are unbeatable. In order to concentrate on sales, Sprint has formed a Business Market Group, which is a team of 4,000 sales, support, operations and marketing personals that are dedicated for business and public subscribers only.
Sprint is very careful to hold and outsource their competences, activities and decisions, which are the heart of the business. The strategy behind outsourcing the cellular network management is being implied by Sprint in a very unusual way.
The CEO Dan Hesse said that Sprint is planning to switch from their current 4G WiMAX network to 4G LTE network. This new business strategy could be mainly due to an intention to stay in the competition with AT&T and Verizon, with the same pace rather being different.
